Restaurant trends 2025

The market of restaurant services in Kazakhstan continues to develop actively, attracting the attention of not only local residents, but also foreign tourists. In recent years, consumer preferences have been noticeably changing, which leads to the transformation of the restaurant industry. In 2025, the following key trends can be expected in Kazakhstan, reflecting both global changes and the peculiarities of the local market.

The impact of international trends on the market of Kazakhstan. Every year Kazakhstan is becoming more and more integrated into the world gastronomic culture. Many international trends, such as healthy eating, fusion cuisine, as well as attention to ecology and sustainable development, are beginning to be actively introduced into local restaurants. In Kazakhstan, it will be possible to see an increase in the popularity of restaurants offering plant-based (vegetable) menus. According to a study conducted in 2024, 39% of Kazakhstanis are interested in vegetarian and vegan cuisine, and this figure continues to grow.

Environmental innovations in restaurants. In 2025, environmental responsibility will be one of the main factors influencing restaurant choices. The concept of sustainable development is gaining popularity in the world, and Kazakhstan does not stay away from this trend. Restaurants will actively implement waste minimization practices, the use of environmentally friendly and organic products, as well as move to more environmentally friendly packaging and materials. According to the study, 62% of respondents in Kazakhstan are willing to pay more for products and services that meet environmental standards.

In the coming years, it is expected that restaurants will start using "zero waste" approaches, where each product is used to the maximum and the amount of food waste is minimized. Attention will also be paid to energy sources, such as solar panels, which will be actively introduced into restaurants to ensure their sustainability.

Technological innovations in the restaurant industry. Technology continues to play a key role in changing the restaurant market. In 2025, we can expect widespread automation and digitalization technologies in restaurants in Kazakhstan. The introduction of self-service terminals, online orders via mobile applications and electronic menus has already become common practice in large cities. It is noteworthy that about 52% of Kazakhstani restaurants plan to introduce artificial intelligence technologies to personalize service and improve customer experience.

Booking systems via mobile apps and home delivery will also continue to gain popularity. According to the data, in 2023, 48% of restaurant orders in Kazakhstan were made through online platforms, and this trend will only intensify.

Restaurants as social and cultural centers. In 2025, restaurants in Kazakhstan will turn into more than just places to eat. Institutions will strive to create unique concepts that allow people to communicate, relax and even work in a comfortable and inspiring atmosphere. An example of this is coffee shops and restaurants that offer workspaces with Wi-Fi, charging and convenient meeting places.

In 2025, the restaurant market in Kazakhstan will continue to follow global trends, but adapt them to local preferences and peculiarities. Environmental practices, technology adoption and changing consumer preferences will create new opportunities for restaurants that are able to adapt to these changes. Innovations in restaurants will be of great importance for their success in the future, and consumers' awareness of the importance of sustainable development will contribute to the popularity of environmentally friendly and high-tech establishments.