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Restaurant trends 2025
The market of restaurant services in Kazakhstan continues to develop actively, attracting the attention of not only local residents, but also foreign tourists. In recent years, consumer preferences have been noticeably changing, which leads to the transformation of the restaurant industry. In 2025, the following key trends can be expected in Kazakhstan, reflecting both global changes and the peculiarities of the local market.The impact of international trends on the market of Kazakhstan. Every year Kazakhstan is becoming more and more integrated into the world gastronomic culture. Many international trends, such as healthy eating, fusion cuisine, as well as attention to ecology and sustainable development, are beginning to be actively introduced into local restaurants. In Kazakhstan, it will be possible to see an increase in the popularity of restaurants offering plant-based (vegetable) menus. According to a study conducted in 2024, 39% of Kazakhstanis are interested in vegetarian and ..
How to Choose a Restaurant for Business Meetings
Choosing a restaurant for a business meeting is an important step that can affect the success of negotiations and leave a good impression of you. Especially in Kazakhstan, where business culture is actively developing, it is important to consider several factors when choosing a meeting location. In this article, we will consider what to pay attention to when choosing a restaurant for business meetings in Kazakhstan.Service level and atmosphere. When choosing a restaurant for a business meeting, it is important that the atmosphere is conducive to productive communication. This means that the restaurant should be calm and cozy, with comfortable conditions for conversation. For this, an establishment that is not too noisy and also observes customer service rules is suitable. According to a study conducted in 2023, 73% of Kazakhstanis note that a high level of service is a key characteristic when choosing a restaurant for a business meeting.Convenient location and accessibility. The restau..
How Restaurants Can Implement Eco-Conscious Practices in Kazakhstan
Every year, more and more restaurants in Kazakhstan realize the importance of sustainable development and eco-conscious practices. Implementing eco-friendly solutions helps not only to reduce the negative impact on the environment, but also to increase customer loyalty, who increasingly value the responsibility of business to nature. In this article, we will look at how restaurants can minimize waste, use organic products and develop within the framework of sustainable business.Waste minimization: efficient use of resources. One of the main aspects of eco-conscious practices is waste minimization. In Kazakhstan, waste disposal problems are becoming increasingly relevant: according to the Ministry of Ecology, Geology and Natural Resources of the Republic of Kazakhstan, about 5.5 million tons of solid municipal waste are generated annually in the country, most of which is not recycled.Restaurants can implement a number of measures to reduce waste. For example, rational use of products an..
How to effectively promote cafes and restaurants on Instagram and TikTok in Kazakhstan
In the digital age, social networks play an important role in promoting businesses, including cafes and restaurants. Instagram and TikTok have become especially popular among restaurant brands, allowing not only to attract attention, but also to actively interact with customers. In Kazakhstan, the use of these platforms is gaining popularity, and an effective presence on them can significantly increase the recognition and profitability of the establishment.Instagram: visual content comes first. Instagram is a platform focused on visual content, and cafes or restaurants can use this to their advantage. First of all, it is important to create high-quality photos of dishes and the interior of the establishment. People are willing to share beautiful pictures, and this can become an additional source of free advertising.According to the study, there are about 6 million active Instagram users in Kazakhstan, and most of them are people aged 18 to 34, which makes this platform ideal for attrac..
Almaty Restaurant Among the Most Beautiful Restaurants in the World by Prix Versailles
This year, Prix Versailles, a prestigious international architecture award supported by UNESCO, has selected 16 of the most beautiful restaurants in the world, and among them is the AUYL restaurant, located in Kazakhstan, in the picturesque Medeu tract, on the mountainside. This restaurant was included in the list of the best by the authoritative Forbes magazine, which confirms its uniqueness and appeal to both locals and international guests.The AUYL restaurant has become a striking example of the fusion of historical heritage and modern architecture. It is located in a Soviet modernist building that was built in Aktau and then transported to the mountains to create a unique space reflecting the atmosphere of Central Asian nomadic culture. The design of the restaurant is inspired by the traditions of nomads, who are known to use natural colors and materials. The interior of AUYL does not have bright and saturated colors - beige and brown shades prevail, which gives the place warmth an..
Prices for catering services in Kazakhstan increased significantly in December
With the onset of winter, prices for catering services have increased in Kazakhstan, making it difficult for the population to spend their daily money. According to the latest data, in the fourth quarter of this year, Kazakhstanis began to spend 4.1% more on food outside the home than in 2023. On average, households spend 18.8 thousand tenge on food in cafes and restaurants, which is about 6.3 thousand tenge per month.In terms of regional differences, the highest spending on food outside the home is noted in Astana. Here, according to statistics, families spend an average of 37.4 thousand tenge per quarter, which is 15.4% more than last year. This is twice as much as the national average. The next highest spending is on families in Pavlodar and Zhetysu regions, which spend an average of 34.4 thousand and 30 thousand tenge per quarter, respectively. At the same time, Zhambyl region records the lowest spending on food outside the home - only 2.5 thousand tenge over three months, which is..
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